The Heimtextil International Exhibition of Textile Industry in Frankfurt has completed its work - the first significant event of the new 2020, bringing together more than 3 thousand participants from 65 countries of the world. Especially noticeable was the high attendance at the stand of Tirotex, a manufacturer of fabrics and home textiles from Pridnestrovie. The participants not only presented their products and the latest technologies of spinning, weaving, finishing and sewing production, but also took an active part in the extensive business program of the exhibition, learned successful cases from professional experts.

Andrei Mezhinsky, General Director of the enterprise, emphasized the importance of the economic component in traditional production using high-tech equipment, which is actively implemented at all Tirotex sites: “In addition to solving commercial issues, we spent a lot of time exchanging experience with colleagues, discussing innovation, export and production growth , competitive advantages of our company and stimulation the demand of our customers. Today, in conditions of clean but fierce competition, market conditions have developed in such a way that the customer no longer goes about low prices to the detriment of quality. Therefore, interest in cooperating with our company attracts those who are interested in a wide range of high-quality products that we produce in the shortest possible time.”

The Tirotex booth attracted the attention of guests to new fabric structures, including cotonin - cotton with linen, as well as glitter prints and pearl effects, the latest samples of digital printing, ready-made items produced on the new automated line equipped with a device for attaching chips. Potential customers were also interested in the possibility of using “better cotton” in our spinning and weaving mill, as recently Tirotex has become one of the members of BETTER COTTON INITIATIVE.

As Deputy General Director Irina Chekan noted: “Actually, the Heimtextil international exhibition venue is a miniature external market where key players in the textile business of the B2B sector are compactly represented: competitors, partners and customers. Therefore, for Tirotex, participation in the exhibition has already become traditional, since this project is undoubtedly useful and necessary to expand cooperation and introduce innovative strategic programs for production of a modern high-quality product. We successfully completed the main planned tasks - this is a productive dialogue with representatives of the industry and our partners, and receiving of valuable feedbacks that will help us to remain as sensitive as possible to the expectations of potential customers.”

Light industry has always been the driving force behind the long and sustainable development of the economy. Therefore, Tirotex chose a strategy that meets the challenges of the industry - the path to implementing initiatives to develop and produce high-tech high-quality textile products, which, after the presentation at Heimtextil, are in special demand in the European market.