The 21st international exhibition of home textiles and fabrics for interior decoration, which takes place annually in September, has come to an end. For the seventh time, Tirotex represented Pridnestrovie at the Moscow business platform. The company has demonstrated its strong manufacturing potential to leading world-famous textile industry players. The exposition, awarded with a diploma of an active participant in Heimtextil Russia, included a wide range of products in the following product groups:
• textiles for bedroom;
• textiles for kitchen;
• textiles for children;
• textiles for HoReCa;
• digital printing on textiles.

During three exhibition days the stand of Tirotex attracted the attention of more than 100 major buyers and importers from 30 countries. Since the business program of the exhibition included work with leading designers, Tirotex focused on the development of the following collections:
• Cotonin for bedding. Natural cotton fabric with hygroscopicity and unique texture of linen fabric, but with improved consumer properties, since such fabric is easier to care (easier washing, drying and ironing);
• 100% linen fabric for table linen with high resistance to light and wear resistance;
• New printing technologies. Printing with glitter (sparkles) and golden-pearl pigment over plain-dyed fabric;
• Updated collections "Men`s Club", "Air" and "Creative" with lettering graphic component (a unique design image of a calligraphic composition).

The General director of Tirotex, Andrei Mezhinsky, summed up the results of participation in the exhibition: «We annually take part in Heimtextil Russia in Moscow, as textile manufacturers are given the opportunity to show their latest developments and establish business contacts. Today hypoallergenic product made of natural cotton and linen is the most interesting for customers. As for demonstrating the possibilities of finishing production, digital printing is still the leading one. Market analysis shows that in order to remain competitive in the international textile arena, it is necessary not only to offer an innovative product, but also to be more flexible in responding to non-standard customer requests. On our part, timely adaptation to market requirements allows our customers to expand the product range for retail consumers».

Speaking about the results of participation in the exhibition, the Deputy General Director of Tirotex, Irina Chekan, noted: «Thanks to serious investments, Tirotex has the most advanced high-tech textile equipment at all three production sites, and this is a powerful training ground for advanced research and development of an innovative product which will become popular in the future. Today at we managed to surprise and interest both existing and potential customers at this international exhibition venue. All these contacts will certainly play a positive role in the further promotion of the company`s products in new markets».