Heimtextil Russia is an international exhibition of home textiles and fabrics for interior decoration, which is annually organized at the end of September. The leading professional exhibition of the textile industry was held in Moscow for the 20th time. The Transnistrian company – Tirotex - has been taking part there for six years in a row.

The exposition of Tirotex displayed on the leading industry business platform attracted not only current and potential customers from the Russian Federation, but also partners from Europe. About 100 different companies visited the booth of Tirotex during three exhibition days. Most of them were interested in the powerful production capacity of Tirotex and the high quality of the product. During the negotiations held at Heimtextil Russia - 2018 Tirotex succeeded in concluding agreements and a number of protocols on the intention to supply fabrics with health-improving finishings: silk protein, aloe vera, vitamins, and silver ions.

The samples with the innovative 3D printing technology made on the digital printing machine of the Italian producer REGGIANI were of special interest among the target visitors - the largest players of the textile business. It should be noted that Tirotex launched a new product line with 3-D print two years ago - at the end of August 2016. Since then, about 2 million square meters of fabric have been produced, which allowed us to replenish our own collection with more than 1,600 volume realistic photo-drawings of different themes and genres. All this time, the digital printing machine operates in a non-stop mode, as the number of orders for fabrics with 3D printing does not decrease, but only increases. Therefore, during the business negotiations at the international exhibition, the general director of Tirotex, Andrei Mezhinsky, announced the news about the purchase of a new yet more efficient digital printing machine of the same manufacturer: «The decision to purchase a second digital printing machine is a big step in the development of the company, aimed at attraction of potential buyers and fruitful cooperation with regular customers. The analysis of the market showed that wholesale buyers are moving away from low-margin product range, which until recently ordered 2-3 or even 5000 running meters per design. Today, the greatest interest is digital printing, not only because of its higher quality and realistic 3D picture, but also the possibility of placing an order for smaller quantities. This solution allows our customers to expand the range of products for their retail customers. We perfectly understand this and have caught the trends in the world textile market on time. Therefore, the purchase of another digital printing machine will allow us to remain competitive.»

Speaking about the results of participation in the exhibition, Irina Chekan Deputy Director General of Tirotex, said: «The image factor of participation in such a large event as the leading professional exhibition of the textile industry is of course important for us, but the expectations of Tirotex are primarily focused on the direct dialogue with existing and potential partners and outlining plans for business development in the new season. This time, as actually we always did, we evaluate our participation in the exhibition positively: we had many productive contacts, and new contacts are new contracts. We thank everyone who visited our booth! And we hope for fruitful cooperation».